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Online Marketing Articles - Keys to Writing Great Headlines (Track This Article)

All the Internet marketing gurus agree on this – One of the big keys to effective Internet marketing is with writing and distributing articles.

Since you understand you must harness the power of Internet marketing using articles, you have to focus on writing articles to attract three, exceptionally unique audiences with one article.

Three consumers of article marketing
And now for the three consumers of article marketing and how to write great headlines for each:

Readers - In the end, these are the individuals who will decide that they are curious about what you do enough to come pay your site a visit. You need to write a headline that will attract your readers to actually read your message in the first place. You need to pull the reader to read further into your article and actually listen to your message.

80% of readers will read your headline, but only 20% will read your article. How well your headline is written will decide the reader's next step.

Readers can find your article headline on social networking hangouts like Del.icio.us and Digg, as links in an e-mail from a school chum, and in their Google results. If your headline does not make them want to read your article, you simply won't get readership, even if you have the best article or offering in the world. You could deliver the solution for world hunger, but with a bad headline no one will find out about it.

Search Engines - Search engines think that the web page title is the key on-page indicator of the content of the page. Coming in second place is the use of the <h1> heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. So, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.

You want your keywords in the headline and as near the beginning as reasonable to still satisfy the other two audiences.

Publishers - One of the reasons article marketing is so effective is the viral mass-publication process. This is the chief reason article marketing is so powerful. One well-written article can get published on a thousand pages around the world in only a few weeks.

These are the folks who choose if your article will end up on their site, newsletter, blog, etc. They are a pesky blend of readers and the likes of Yahoo. They want to believe your article will bring in search engine clicks as well as please their readers. However, if they can't run across your article because the poor headline doesn't come up in their Yahoo results, or the headline doesn't draw them in to read it – you miss out.

One could say that publishers can make or break an article's success and by satisfying the needs of readers and search engines you can get on their good side as well.

Writing Great Headlines for All Three
This article's title was written specifically to serve as an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are search engine fodder - they are a combination of two highly sought phrases, and those words are the very first in the headline.

The first words also tell you what you can expect if you read the article. The last part serves to captivate your attention and draws you further in. It promises a topic of interest that will provide what you're hoping to gain or learn about. It makes you ask yourself, "I'm curious what lesson I can take away from this article…" and so you dig in, just as you did.

Armed with this information, you can now write great article headlines that get noticed, get published, and get visitors coming to your site. Get out there, get writing, and cash in.

Article Castle - Articles Resources: http://www.articlecastle.com

Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success. Make sure to submit your articles to Free-Reprint-Articles.com Or, if you want articles for your newsletter or ezine, check out their health articles and business articles.

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