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Christopher Carter's Articles in Marketing

  • The Most Valuable Prospect & The Most Valuable
    Prospect Lists, Telephone Directories, Databases, Mail Lists, Print Advertising, Radio & TV advertising, Trade Shows, Direct Mail, Coupon Books and Mailers, Restaurant Placemats, Billboards, Direct Mail, and, oh yes, Telemarketing … you know them all. All proven methods supposedly as part of marketing strategies to promote sales, generate leads and establish brand names. What do they all have in common? Among countless other things, all have low levels (small percentages) of success. They all depend on the laws of probability that a tiny percentage of recipients of the marketing message will be received at precisely the time the “prospect” is actually interested in actually buying the very product or service that is being offered. For instance, it is commonly believed, and accepted that a 1% response rate to a direct mail piece is “good.” And if you follow up the mailing with a telephone call (at significant additional expense), you can increase this rate to a lofty 3%!
  • Real Time Hot Mortgage Leads
    The fresher the lead, the better the quality, so it makes sense that Real-Time mortgage leads are the hottest they come. Think about it, mortgage borrowers looking to refinance or do some home improvements find a broker that is looking to give them a great rate, perfect match?
  • No more Cold Calling leads, Just Closing Deals!
    Calling Cold Calls is simply tiring and annoying. People hate cold calling "Fake Leads". People also hate being on the receiving end of a cold call. How many times have you been watching your favorite show and the phone rings, and guess what a telemarketing. That is probably the most annoying things that can happen to you.
  • Cheap Mortgage Leads Equal Bad Leads
    `You get what you pay for` the saying goes, and that's the real problem in the mortgage industry. Alot of mortgage lead companies sell leads to other mortgage lead companies which results in recycling leads within the mortgage lead industry before it even gets to the average mortgage loan officer or broker. The aftermath is not pretty, 20-40 calls a day for the prospective borrower just within the first 4 days if the lead being generated.
  • 11 Things You Need To Know About Lead Companies
    Millions of leads generated monthly, thousands of Lead companies claim they all have the freshest lead? Which one is the right one for you?
    When I was working at my last mortgage company, I found that most loan officers had a hard time finding a reputable lead company. Most would simply search for a company through google and yahoo, and be bombarded with links to every mortgage lead company in the world, which all seemed to claim they had the freshest mortgage leads, the best leads, and


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