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Jeffrey A. Solochek's Articles in Marketing
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I've Got A Great FREE Report For You Today
On Monday and Tuesday when you get the 100 or more emails promising you some Free report what thoughts are going through you mind? Are you saying to yourself "Great, I was going to buy this report and now it is being given to me Free"? Or are you thinking to yourself "Whats the Catch". Only about 10 percent of these reports are actually any good but yet the ones that are good will bring you to a One Time Offer page after you enter your email into the squeeze page form.
Wrong Number Marketing
Over the years it has gotten harder and harder to find new effective ways to market your wares. With direct mail you may be lucky enough to get maybe a quarter of a percent positive response. If you use a little creativity and send a postcard with a picture of someplace like Hawaii and a message that looks hand written then maybe you'll get a 2 or 3 percent positive response. Blanket an entire zip code, sending out thousands of these post cards to maybe get 2 or 3 sales.
If You're Broke Give Me All Your Money And I'll Help You
I received an email the other day about getting an ebook on over 100 emergency cash generating ideas. If I was interested in something like this I sure as heck would not have almost $50 to buy this book. If the situation were that I needed to generate emergency cash I guarantee that I would not have almost $50 to throw away on something that may or may not help me to raise money. If I needed emergency cash then chances are I don't have the cash to throw away on some Ebook.
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