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Shopping Cart Abandonment Rate Went Up By 2.7% in Q1 2008 Shopping cart abandonment rate increased in US by 2.7% from 57.88% in Q1 2007 to 59.43% in Q1 2008. Abandonment of shopping cart pages was more in the first quarter of 2008 when compared to same period in 2007 according to Market Live Performance Index. Yahoo And Microsoft Launches New Services To Beef Up Web Traffic Top search engines Yahoo and Microsoft are revamping their portfolio of services and websites to expand their areas of operation in an effort to increase web traffic to counter Google’s control over Internet. Growth of Search Engine Marketing In Online Business Search engine marketing (SEM) is a set of integrated marketing methods that are used to promote your website or online business on Internet. It enables to reach your target audience and spread your business into global market at a relatively low cost. The method of SEM involves SEO, paid placement and paid inclusion. Avoid Unethical SEO Techniques -Black Hat SEO When you are planning to start an SEO campaign, it is essential to know the techniques used to optimize your website. This is because there are some SEO firms, which practice various illegal and unethical SEO techniques in their campaigns. Improving the Website Credibility for Your Online Marketing The major elements of online business are to build trust and credibility of your website. When there is high credibility of your website, your potential customers will feel much secured, to buy your products. It is very important to convince your visitors and convert them into the customers. Mistakes In PPC Landing Pages To Be Avoided For Better Conversion-II In the first part of this article we have discussed some of the common mistakes that you have to avoid in PPC landing page for better conversion. Mistakes In PPC Landing Pages To Be Avoided For Better Conversion Landing page is typically used to describe the page where visitors are brought on clicking an Internet advertisement. This page has to be well thought out and executed to achieve the marketing goals. Outsourcing Internet Marketing Research The integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and requirements of the potential target market. It provides information that helps to make operational business decisions. It is good to outsource Internet marketing research, as it is advantageous for businesses in many ways. How to Get High Rankings on Search Engine Results Page The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them.

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