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Ronald W. Firquain's Articles in Marketing
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Internet Marketing Standard Principles
In marketing your own business you need to understand whether your product has any key selling propositions or any attribute that makes it unique and therefore desirable to its market. If you have decided to sell ball pens, think about how to angle your product so that it gets attention and preference over other ball pens. The area of differentiation can be a product feature or a an after sales feature that will put it above its competitors.
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