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Susan Banks Sr's Articles in Society

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The Role Of Gender Based Toys In A Changing Society Girls have dolls. Boys have figures. Action figures. But guess what? Its still a doll. We just cant quite bring ourselves to tell our sons to go and retrieve their doll from under the sofa. Its been drilled into us since birth. Okay, so what about the boy that wants to play with dolls? Is he destined to grow up to be gay or experience gender confusion? Its possible, but that would happen whether he is permitted to play with dolls or not. You cant create a more manly boy by handing him a toy gun and you cant create a more feminine girl by handing her a Barbie doll. We react to children who wish to experience traditionally opposite gender toys with our own fears and discomfort. Theres shame (although not a necessary one) for the father who tries to admit that his son would rather play with his sister and her girly toys than be outside with his father roughing it around with a football. Theres a sense of disappointment and fear of the future. Reading Books Versus Watching DVDs It’s the age old dilemma. Should I read the book or wait for the DVD? In the land of business and entertainment, which rarely go hand in hand unless you’re actually in the entertainment business, this question is vital. Marketing entertainment is not an easy calling. With so many illustriously wonderful ideas floating around out there, knowing how to market entertainment is that sells and presents the public with unique and fresh quality is nearly a gift. Often the best ideas come from no-names who are trying to break into the business, but marketing entertainment without a name behind them is a serious risk. A name at least carries a reputation, which in itself will sell even when the material is marginal.

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