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How to Use the 80/20 Rule in your Mortgage Company The 80/20 rule is one of many gems of wisdom that can help you achieve the success you seek in the business. The main thing to keep in mind is that you can succeed in the mortgage business even when the market is tough. Most of the cold call you make will not yield you a sale but the remainder will. Benefits of using Mortgage trigger Mortgage trigger leads have for a long time been used to link prospective clients with great offers from many different companies. Prospective clients do not just get one or two offers of service, they will receive many offers from which they can choose one that suits their needs. Trigger leads are being effectively used by mortgage companies to generate more business. Mortgage triggers offer a number of benefits to both businesses and consumers.

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